does your business really need a mobile app?

Does your business really need a Mobile App?

Today, over five billion people own a personal mobile phone and a majority of them access the internet. With lockdowns and people staying at home, the use of mobile phones has only gone up. The Google Play Store is home to over 2.56 million apps, whereas Apple’s App Store enables users to access close to 1.85 million apps, as per Statista data. While it makes sense business-wise to leverage the growing trend of mobile apps, not all businesses need an app. So, before you decide to create an app for your business, ask yourself the following questions:

Will an app solve customer’s problem?

The first and most important aspect to consider is the end-user advantage. Will creating an app for your business help your customers or solve their problems. The app should solve the substantial pain points of your customers. If it does not, then your customers may download it but are unlikely to use it in the future. Your app should bring a wow factor for your customers and should solve a major pain point. If it doesn’t, you are better off without an app.

What are your competitors doing?

Before zeroing on your decision about not creating or creating an app, closely study your competition. Do your competitors have an app? If yes, what are the features it offers and what problems is it solving. You can also check out their statistics and reviews on the Play Store to check for any loopholes that you can build on. If none of your competitors have an app, then it may not be the best idea to build an app immediately. On the contrary, if your competitors’ app is getting traction, then you may be left behind without an app.

Are you selling online?

While not all apps are made to sell online, a majority of the apps bring some utility. One of the steps of your customer journey should pass through your app. The time spent on mobile is increasing exponentially and so is the adaptability of purchasing from a mobile. A simple navigation and maximum utility will increase the overall usage of the app. It will also allow you more flexibility in interacting with your customers. It will ensure that your store is always open. However, all these benefits will only be realised when your business model includes online.

detailed checklist to perform before going for a mobile app
You must evaluate a detailed checklist before going for a mobile app.

Is your website mobile optimised?

Responsive websites have become the norm today. We at Innovfide, take pride in the fact that all our websites are completely responsive. Meaning, you can use it from a desktop, mobile, or tablet, the performance of the website will be top-notch. You should carefully analyse the above parameters and evaluate if a mobile-optimised website will work for you or not. If you need more control over mobile performance, an app is ideal.

Your marketing goals

Your mobile app can become the centre of your marketing activities if used efficiently. The mobile app can ensure that your brand becomes visible to your customers at all times. It is a direct marketing channel that can be leveraged to build your brand and achieve the recognition it deserves. Your mobile app can also be used to provide value to your customer by means of loyalty programs, helpful additional information, offering customer support, and more. A right mobile app with the most suitable features and flawless user experience can take your marketing game to the next level.

Final word

So, whether you need a mobile app or not is completely dependent on your answers to the above question. However, it is important to understand that your business needs to keep up with the changing times. With the world increasingly going mobile, you may have to contemplate the possibilities of the same in your business. Developing an app will not hamper your time and business in any way. Expert developers at Innovfide can help you develop an app perfect for your business in a short span of time and at competitive rates. Get in touch with us to know more about customised app solutions for your business. 

e-commerce website is better than selling on social media

Getting an E-Commerce Website is better than selling on Social Media

A fragmented portion of Indian businesses such as local vendors, beauticians, home operated businessmen struggles with developing their e-commerce websites. With a rise in social networking websites, such entities can be often seen using these media as a source of selling and marketing their respective products and services but do you know why you should not sell on the Social Media? Read more to find out.

Securing website

Best Tips To Secure Your Website And Prevent It From Being Hacked

The world is going digital, and your business needs to go digital too. One of the primary requirements of going digital is having a professional website. Your website will be your first identity on the internet. Your customers will interact with your website first before interacting with anyone from your company. So, it is absolutely essential to get a professional website and manage it efficiently.

However, the rise of the internet has also caused an increase in the number of hacking attempts. Hackers can hack your website and steal sensitive information, redirect it to non-related sites, or place ads on your website. Any successful hack will bring a bad name to your organization and depending on the nature of your business, could even have legal implications. 

The first and the simplest step to ensure that your website is not hacked is getting the website developed by professional web developers. Getting it done by students or people offering low-price services could leave doors open for hackers. Let us look at some of the tips for securing and protecting your website from hackers.

How to protect website from being hacked
A complete list for securing a website

Update Your Software

Updating your software is a vital step for keeping your website secure. Whether you are using WordPress or any other platform, it is necessary to check and install necessary plugins. Many features in a website are created as open-source software programs, and hackers tend to check the code and find any vulnerability in the code which can allow them to take control over your website. This does not mean using open-source products is bad, in fact, it is also believed open-source products are safer since best minds from across the world check the code before using.

Keep Your Passwords Strong

Choosing a strong password for your website can always be helpful. Go for a difficult or more secure password rather than a simple password like using numbers ‘12345’ or by using your name. Hackers always try to break your passwords by permutation and combination. Keeping a simple password can help them to hack into your website.

Avoid File Uploads Through Your Website

You should take precaution if anyone is uploading a file on your website or you can simply avoid any uploads. Anyone could add a malicious file, overwrite the existing file or upload a much bigger file that would affect the performance of your website. Though some business might actually need to accept the file and should provide a more secure way like allotting a specific file size, scan for malware, use file type verification, etc.

Use HTTPS

HTTPS (HyperText Transfer Protocol Secure) is effective as it provides more security for your website. It uses SSL protocol to encrypt communications so that hackers cannot steal your data. It encrypts the data from both the direction, i.e. from the server origin and the user, so sensitive information cannot be passed and observed by the hacker — for Example, your bank information.

Beware Of SQL Injection

SQL injection is basically an attack that helps the hacker to insert malicious code into your database and manipulate the data. The hacker generally uses a URL parameter to manipulate your database and gain website access. To stop this attack, simply use a parameterized query.

Manage Your Error Messages

The error messages that you display should not give out too much information. The hacker can exploit the information and gain the website’s root directory access. Instead, keep a simple message which will help your user to understand and link back to the main website.

Beware Of XSS Attacks

XSS attacks are one in which malicious scripts are injected on trusted websites by way of cross-site scripting. To prevent such attack, use advance SDL (Security Development Lifecycle) that simply limits the number of coding errors in your application or another way is to make your user re-enter the password before accessing the webpages on your website.

Web hosting provider

Your web hosting provider is an important part of your infrastructure that can affect the safety of your website. It is crucial to opt for a reputed hosting provider and not go for the cheapest one available in the market. A reputed web hosting provider will ensure that the software and all other associated infrastructure is updated regularly.

Regular Backups

One of the most underrated and ignored aspects of securing the website is taking regular backups. You should take regular backups of your website on the cloud as well as the local storage. If you do not know how you can do that, ensuring that it is covered on your website maintenance contract is crucial. 

Disable The Features You Don’t Use

Website themes today come with a lot of features and plugins that you would, in all probability, never even use. It is smart to disable the plugins that you are no longer using instead of updating them regularly. However, be careful as disabling some of the plugins could interfere with the working of the website. Ask your website developer to do the needful.

Say No To Defaults

Most of us have the tendency to use the default URLs which are easy to guess. Using something as yoursite.com/wp-admin is very easy to figure out and then the hackers could attempt hacking your password. So, avoid using default URLs and protect Protect the wp-admin(WordPress) / administrator(Joomla) directory.

Change The Admin Username

During WordPress, Joomla or other CMS installation, you should never choose “admin” as the username for your main administrator account. Such a common name is very easy to guess making a step easier for hackers. Also, you should always disallow file-editing inside the CMS.

Input validations

Always ensure that there are form input validations on the client-side as well as on the server-side. This minimizes the bot attacks and safeguards your website from being hacked. It is a small but important part of securing your overall website.

Check with your website developer and ask for a yearly maintenance contract which will ensure that your website is regularly checked for any security loopholes. Your website is your years of hard work, and one security lapse could spell doom for your organisation. Act now to prevent that from happening!

Get cheap website in Mumbai

Why Getting A Cheap Website Is A Bad Idea?

If you are a business entity trying to go online, it can be a daunting task. The key stepping stone in going online is to develop your organization’s website. It is very important to have an accessible website that has effortless navigation and engaging content to increase traffic. Today, if you want to create a website, there are numerous resources available online. However, this abundance of information has led to inconsistency in the quality of website development.

This predominantly arises from the fact that not everyone who decides to go online is well-versed with technical terms such as web hosting, domains, SSL, website content, CSS etc. CSS (Cascading Style Sheets) is responsible for the content and the appearance of the website, the colour, design, etc. It aims at enhancing the customer experience on the site including implementation of animation, graphics, etc.

One can deploy a low-cost website developer at an economical price, but it can hamper the business in the long term as it fails to promote lead generation and the absence of call to action elements adds to the agony. A website must entice the customer to visit it frequently. Also, the website design plays a crucial role, but cheap websites provide standardized templates irrespective of the business and product type. Thus, they may have difficulty in offering customized website services as per the needs and requirements of the business.

These websites lack the basics of search engine optimization, the designs offered are not search engine friendly, and will lead to your website ranking lower on the SERPs. Thus, your business is unlikely to be found online, and your brand may get lost in the crowd. Usually, the content offered with such cheap websites is either incomplete or irrelevant and has an untidy presentation. If the content on the website is uninteresting and inadequate, it can lead to disengagement and you will lose out on traffic which could prove costly for the business.

Websites that are cheaper also tend to lack responsiveness across various platforms. On the contrary, a responsive site can increase the SEO as well visits resulting in a higher conversion rate. Having a substandard website can have an unfavourable effect on the image of the brand in the minds of the consumer. Such a website can reflect a poor brand image of the business. A cheap website developer may also not provide good customer service. So, you may be left to fend for yourself in the event of technical issue. The code for cheap websites are also not clean, leaving a backdoor entry for hackers. The data may also be breached if the website is not completely secured.

A good website developer will always ensure the key aspects of website creation are met, i.e. security, search engine optimization, and technology. Opting for the cheapest option available on the market may rather backfire and lead to losses in terms of finance as well as brand equity. Website is the first point of interaction between you and your customer on the internet. Do you want it to be the cheapest or value for money? We at Innovfide, deliver websites that are not cheap but value for money. We will not claim to offer everything at dirt-cheap prices and then deceive you by giving something else. We only promise what we will deliver at the best possible prices. So, stop thinking about getting cheap websites and get the most bang for your buck by hiring us now!

5-ways-to-drive-traffic-to-your-website

How To Drive Traffic To A Newly Launched Website?

Developing a website is easy, you can get it done by hiring a website developer or a website development company. However, maintaining and ranking the website is way more difficult, not as difficult as finding an awesome website development company in Mumbai, of course, unless you have already hired us! Self-promotion apart, it is necessary for a website to feature relevant content to garner a high volume of visitors. Visitors and content have an uncanny association, without visitors, your content does not serve any purpose and without content, you will not get any visitors. You see the conundrum, don’t you? 

So how do some websites get millions of visitors and generate huge revenue from the website? Well, the first thing that one needs to understand is that it will not happen overnight. Improving the ranking of your website and generating substantial traffic will require you to follow a set of tricks over a period of time. We will discuss how to optimize your webpage in an effective way, so more people visit the website. Here are a few effective and simple tips for driving a high volume of traffic on the website.

Write Guest Posts

In the digital marketing space, guest blogging has gained a lot of momentum in the past few years, especially for beginners. Guest blogging is a tactic where you write blogs on other websites and gain referral or backlinks to your website. More backlinks mean a better page score and this would eventually increase the search engine ranking. Through guest blogging, the website can earn more backlinks as well as visitors. So, it is a good strategy to boost the traffic and SEO for the webpage. 

Free Google Business listing

List Your Business For Free On Google
List Your Business For Free On Google

This free tool provided by Google is an effective tool for listing your business on the search engine. An optimized listing can get your business seven times more traffic when compared with an incomplete listing. Adding the website link to Google My Business listing would drive the visitors to your website, thus increasing the number of visitors. Also, getting listed on online directories can help earn more links. This could enable a higher number of visitors right from the beginning. 

Perform On-page SEO

The website that gets great traffic does have a better SEO in comparison to a newly launched website. Therefore, it is essential for a new website to optimize their on-page SEO. This can be done through posting relevant content and adding precise Meta titles and descriptions for the pages. Appealing catchy titles and descriptions would entice the readers to click on the link and equally engaging content will further delight the readers. Such tactics would improve on-page SEO and increase the rank of the website. This would eventually drive more traffic to the new website.

Social Media

Use Right Hashtags on Right Social Media Platforms

Social media is a boon for all the growing businesses as it is the most relevant platform to promote the business digitally. Websites that need more traffic should promote their posts on various social media platforms like Facebook, Twitter, LinkedIn, etc. Optimizing the social media profiles with the website link in the description or about us section would increase the number of visitors. Thus, it is essential to make effective use of social media platforms for driving traffic to a newly launched website.

Using The Right Keywords

For a new website, there are certain key pointers like keywords that need to be considered. Keywords play a major role in SEO. If the website has a good ranking on the search results, then it would drive more traffic. For having a better SEO, it is recommended that you use long-tail keywords. The keywords are specific for the search query made ensuring that your website results for all the right searches. They have high volume but lower competition which gives an edge to webpages for ranking better. With organic usage of long-tail keywords, the website can rank better and get more traffic. 

Conclusion

In the era of digitalization, businesses have started shifting from traditional marketing tools to unique and effective online tools. Website planning and development is one of the major aspects that need to be considered while creating a digital plan. A website is a digital asset that gives recognition to the business by providing a brief about the business, vision, and goals. Therefore, it is essential to maintain the website regularly and monitor its performance.

A newly launched website finds it difficult to gain traffic online. They lack the resources, both financial as well as technical, to boost the traffic. With digital marketing, it is easier for new websites to gain traffic. These tools are available easily for free or nominal costs and can help boost the number of visitors. Tools like social media, guest blogging, SEO, etc. are digital mediums for websites to earn unique visitors and build an online reputation. However, these tools are double-edged swords that can have severe ramifications on your business if not handled correctly. So, it is better to either learn about these or hire professional who can do this for you.

how a website can transform your business and helps reach it to top

How A Website Can Transform Your Business and Help It Reach the Top

Launching any new business is a daunting task which requires you to pursue research, develop, and expand to put all your ideas and solutions into action and share them with the world. While starting a new business or expanding your existing business was difficult a few years ago, today the advent of the internet has made is extremely easy.

A good quality website communicates in a clear and specific way to persuade your customers while addressing all their needs. A good website has the potential to convert visitors into paying customers. Besides, a website provides your business with the much-needed authenticity, visibility, credibility and accessibility which are paramount for any enterprise to thrive and prosper.

elements of a good website
Elements of a good website

If you have a business and don’t have a quality website, you are losing out on tremendous opportunities for your business. A great page and an informative web site are good marketing practice 101 and can be utilized to achieve several marketing milestones which can further facilitate your organizational growth.

As a business owner and entrepreneur, you need to recognize where your customers are and work towards addressing their needs. If consumers hear about your business via word of mouth, without a web presence, they will have no means of understanding your offerings. This is a genuine hurdle and one of the many risks you take by not putting up a website.

Typically, for any kind of information, everyone relies on the internet to find the service or product. When you search for any word, phrase or a set of words/terms online, most search engines reveal ten results on the first page, depending on several factors like relevancy, page popularity, word frequency etc. The idea is to get to the very top of the first page of search engine results. This is obviously better said than done, but getting a website are the first baby steps in going online.

Unlike the dated ways of running a business, today, a website helps to gauge the reaction of potential clients towards the service, products or most recently introduced idea. The first thing a user checks is your website, so an easily navigable, unique and eye-catching layout is vital. One can easily showcase ideas by trading from a store-front; however, having an online site will drive service partners, prospective clients, and staff for your future business.

As a business, your primary goal will be to drive sales. If you have a quality website, your task is half done, as a website makes your business available online 24*7. This is required for any business irrespective of the industry and stage of your company. It is a myth that only e-commerce companies need a website. Let’s say, your potential lead wants to search about services you offer at 10 pm in the night, they can’t call you, but they can certainly check your website for products & services your company offers.

Advertising & marketing are crucial tools for every business and not just top brands. An interactive website seamlessly brands, markets, and pushes your product to the right markets. A website that supports multi-device responsiveness with a correct SEO improves your website position and can boost your ROI within no time.

website-benefits
Benefits of a well-designed website

Statistics prove that people think the first few sites at the top of the search engine results page or SERPs are amongst the most trustworthy companies in their business. An advantage in SERP ranking not only boosts your business’s capacity to create leads and traffic, but it also raises the level to which your customers and prospective investors view your company as authentic.

It is imperative in case of a new business or service to invest in a quality website as this is an opportunity to gain some trust. There is absolutely no excuse that is valid for not getting a professional-looking website. If you are bootstrapped, Innovfide is running a limited period offer where you can get a professionally made website for as low as Rs 4,999. Check out our offer here or directly call on 8767484648 to know more.

e-commerce website

How To Start A Successful eCommerce Website

During the last decade, the global eCommerce industry has been growing expeditiously, aided by mounting penetration of the internet. It is hardly surprising that eCommerce websites are omnipresent all across the internet. From selling mobiles to selling an industrial-scale JCB, everything can be purchased from eCommerce websites.

The online market has been growing leaps and bounds in terms of revenue as well. Multiple reports confirm that eCommerce was responsible for a whopping 3 trillion USD in sales in 2018. The Indian eCommerce industry will account for more than 120 billion USD of that amount by 2020 according to current projections.

To think that this dynamic industry and its snowballing potential only took off in India in the late 2000s is unbelievable. Which is why, now isn’t a bad time to put your plan into action, venture into this domain, and launch an e-commerce website that you’d been dreaming about. Here are a few tips to help you start a successful e-commerce website of your own.

Naming, Registering, and Licensing your Business

Although this might seem like a lot in the beginning, these are in fact, the easier parts of launching any new business. You need to look for a suitable name for your enterprise. Choose one that is, preferably unique, memorable, sets you apart from the competition, and has a .com or .in domain available. For an eCommerce website without relevant extension, it would be difficult to earn the trust of your future users. So, always choose the extension carefully and keeping your business in mind. Once you’ve made your selection, register and apply for all kinds of licensing and permits before you even think about doing anything else.

Picking the product(s)

The toughest part of this entire endeavour is zeroing on a product to sell. Everything hinges on “what” you are trying to market. Initially, it could be a challenge for an online store, as now the internet is flooded with websites selling a multitude of items. At least an idea and awareness about what your business is about and who it will be catering to, and the intended buyer’s demographics will be essential.

A Website and a Domain name

Just like those slick and glossy magazine covers always seem to catch our attention, a stylish website with a good layout can make or break your eCommerce business. Brick and mortar stores focus on the layout of the store, and similarly, your eCommerce website should be made with after considering several parameters including your potential customer profile, pricing of the products, your best-selling products, average cart value, etc.

At Innovfide, we understand the importance of design and SEO for an eCommerce website. Whatever you are selling, someone else is already selling the same thing out there. So, how do you distinguish yourself from the rest? A professional looking website with a planned SEO strategy will eventually ensure you outperform your competition. We create an eCommerce website after thorough consultation with you and understanding the market you are targeting.

Payment Gateway

payment gateway

A nifty payment gateway goes a long way to enhance customer experience by guaranteeing easy and convenient payments. Multiple options and different process models for payment are extra beneficial to providing hassle-free transactions. With a legit gateway in place, you also ensure that all transaction details and user information is safeguarded, and all buyers are protected. Remember to get a payment getaway integrated with utmost importance given to the security aspect of it. If any data were to be leaked from your site or a fraudulent transaction took place from your eCommerce website, you can bid goodbye to your dreams of doing an online business.

Selecting the Operational model

When you’re starting a store online, choosing the correct business model is imperative to the success of your venture. You could partner up with an individual or a corporation or opt to be the sole owner and proprietor of your eCommerce business. For new entrants and people who are starting from scratch, a wholly-owned project with a sole proprietorship is the more agreeable choice. Besides, for new eCommerce website owners who lack any substantial backing or with limited or no access to extensive investments, a drop shipping business is the better way to go.

Procuring the best Vendors and Tools

Competition in running an eCommerce website is really intense, which is why it’s advisable to find the best quality products at competitive prices. Even minor variations in the quality of raw materials or parts could potentially jeopardise customer experience. Ensure that you on-board only verified and genuine vendors.

Selecting the right people to do business with needs thorough research and a lot of hard work. You can use a multitude of tools to import inventory from online manufacturers and suppliers. This will help you jumpstart your entrepreneurial dreams and start a successful e-commerce website.

Promotions and Marketing

eCommerece website marketing

Have a dedicated team in place to analyse and study the traffic on your site. This will help you understand customer behaviour when they access your website. A well-managed website will not only help market your business effectively, but it will also improve your brand understanding and promotion outcomes. Use social media to forward your vision and push your product(s). Blogposts and reviews to promote and market your store will help you land major fans.

Spending on a website design or a logo along with visualisation helps create an everlasting impression on prospective buyers. Ad campaigns and workshops involving test groups will also yield favourable results. Which is the most crucial aspect in starting an eCommerce website? Share your views in the comments section below.