A fragmented portion of Indian businesses such as local vendors, beauticians, home operated businessmen struggles with developing their e-commerce websites. With a rise in social networking websites, such entities can be often seen using these media as a source of selling and marketing their respective products and services but do you know why you should not sell on the Social Media? Read more to find out.
Websites have become absolutely essential for any organisation irrespective of the industry and market segment. Web design agencies in Mumbai and across India offer a range of services priced as per your requirement. At the same time, several tools are available that enable you to create your own website using easy to use tools. Some of the most notable do-it-yourself website building tools are Wix, Weebly, Squarespace, WordPress, etc. So, what should you do? How do you decide what is best for your business – web design agency or DIY website builders?
Don’t worry, just because we are a website development company used to creating awesome professional websites, we will not tell you to go ahead and hire a website designing agency. Let us examine various possibilities and determine what is the best course of action for your company.
What Do They Offer?
Website builders are tools that allow you to create website by a simple drag and drop without any need for coding. The site is built with pre-set functions, so you don’t have to code to create any function. Most DIY website builders provide hundreds of templates so that you can create a website as per your needs. You also get free stock images and other resources to enhance the visual appeal of your website.
Web design agencies, on the other hand, come with a totally different approach. At Innovfide, we first look into the client’s business, understand their target audience, do competitor analysis, and then start designing the website. Website design agencies create a custom website which is designed exclusively for your organisation. They will design layout, add features, tailor content, etc. customised for your organisation only.
While we could go on and on about the differences in a website builder and hiring a web design agency, in the end, it is about your specific requirement. Neither is a bad option, but you should select considering what is the best course of action for your business.
Website Builder – Not everyone should hire a website design agency, we told you earlier that we are going to be honest here. Just because we create the best website design does not mean we will ask every one of you to hire us. If you are a hobbypreneur, new business, a blogger with less following, solopreneur, or a non-profit organisation, you are better off using a website builder. It will cost you nothing in most cases, will be quick, and will serve your purpose. However, if customisation and SEO are of any importance to you, the website builder may not be of much help.
Web design agency – Website design agency will definitely cost you more than a DIY website builder. You can check how web design agencies price their services in our previous blog here. However, a website design agency will ensure a professionally created website design and will be invested in your venture completely. At Innovfide, we provide project management, content, and ongoing maintenance. With website agency, you can get custom features such as payment method, travel portals, custom navigation, and more.
It is always about opportunity cost in any transaction and the same goes for website development too. While you may save by using a website builder, you need to factor in the opportunity cost both in terms of time and revenue lost. Say, if you took about 50 hours of time in creating a website on your own, you need to factor the work you could have put in your business during the same time and revenue it would have generated. Additionally, if your company were to lose even one client due to an unprofessional website, you may have to consider that opportunity cost too.
Similarly, if you pay a web design agency in India 5000 USD to create a website for you, but your business is based on word of mouth and direct marketing, then opportunity costs should be considered. With that 5000 USD, you could have done direct marketing and converted a few customers. So, a website agency or website builder will depend on your business requirement and the opportunity cost.
To summarise, website builders will be reasonably priced and available quickly. You will get to see the final ready website template in front of you before using it for your organisation. However, DIY websites offer limited functionality, limited customisation option, and enforce multiple restrictions. It also comes with a lot of hidden costs which will be introduced once you need more from your website and the first low-priced year ends. On the other hand, website agencies are comparatively costly, may require a few months, and you would be unable to see the exact design. However, with website agencies, you will get a professional website, custom features, positive first impression, SEO advantages, and a team dedicated & invested in your project.
In a nutshell, hiring a website agency is like taking your car to the authorised service centre. They charge more, but they know what they are doing and will do the best possible work on your car. Similarly, opting for a DIY website is like purchasing a toolbox with all the instruments available to service your car. But, will the toolkit magically service your car? Of course not! You should know which fluids to replace, which screw to tighten, and all the things that need to be done under the hood. It is up to you to decide, do you want an authorised service centre to work on your car or you are capable of servicing your car on your own by merely purchasing a toolbox? If you are not sure, get in touch with us to find out the best possible options for your business.
As websites increasingly start becoming essential for all businesses, website development in India has become a booming business. Web designing services in Mumbai and across the nation are priced very differently. You can find a website developer who will make a website for you at Rs 3000 and then there is a someone who charges a minimum of Rs 30,000. So, how do web developers and designers price their services and why is there such a wide difference in pricing?
Functionality & Complexity
These are the top two factors that impact the cost of your website development. The functionality requirements of your website will impact the efforts & time that the web designers will have to put into creating the design. The same goes for a web developer who will have to put more time in implementing a highly functional website. If your business website is complex, the price of web designing and development will certainly go up. The reverse is also true, if you want a simple static informative website, then the price for it will be substantially lower. It is important to remember that just because the website appears simple on the front, it may not be equally simple on the backend.
Your website will need images and the type of images required will also impact the cost. Simple stock images are free or priced lower, but if you need custom made images, the price will shoot up. Some E-commerce websites also need photographers to click pictures, these will certainly make your website more costly. Illustrations and infographics require expertise and time to be created, so if you need that on your websites, the price of your website will increase. An experienced web designer understands these requirements and factors in the cost before beginning the project against inexperienced web designers who will add these costs later.
This is definitely a no brainer! Shorter deadlines would mean that the web designers and developers would have to put in long hours, put other projects on the backburner, and even hire additional help to boost productivity. All these factors will convert into costs and the price of your website will go higher. A complex project with six months deadline will always cost less than the same project with a three-month deadline.
Number of Revisions
Well for obvious reasons, someone charging Rs 3000 will charge you for all and any changes that you suggest. The number of revisions will not matter if the first design is perfect and exactly as per your expectations, the chances of these happening are 1 in 14 million (you can ask Dr Strange)! In any project, there will be some back and forth until you reach a point where you are comfortable to take the website live. Experienced web developers always factor in these costs to ensure complete client satisfaction and to avoid any problems in the later stages.
Even after your website is up and running, you might need a web developer to make changes or to address any issues that may crop in after a few months. Web developers also factor in these costs and offer after-sales support for a certain period depending on the complexity of your project. A long-term requirement for support will also bring down the costs for support. It is best to discuss with your web developer about the best-suited solution for your business.
Apart from all these factors, skills and experience of the website designer and developers will also impact the cost. A newcomer with no experience will charge you less compared to a veteran who has worked with some of the top brands. It falls upon you to decide whether you wish to work with an experienced web designer or with a new entrant. Both have their pros & cons, but it is you who has to decide who would be best for your business. We are always a call away if you need any assistance in building your website. Reach out to us to know the best web solutions for your business.
Website is not about getting hits but converting those visitors into real customers who purchase your product or service. Your website could be getting a decent amount of hits with no or minimal conversion. Your customers will stay on your website for a few seconds before determining whether the website will provide whatever they seek or they will have move to the next search result.